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Privacy Policy

Last updated: 22 February 2026

SMS Bearings FZCO (“we”, “our”, or “the Company”), a company registered and operating in the Jebel Ali Free Zone, Dubai, United Arab Emirates, is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable regulations of the Dubai Data Protection Law (DIFC Law No. 5 of 2020) where relevant.

1. Data Controller

The data controller responsible for your personal data is:
SMS Bearings FZCO
Jebel Ali Free Zone, Dubai, United Arab Emirates
Email: info@smsbearings.com
Phone: +971 4 883 3499

2. Information We Collect

2.1 Information You Provide

  • Contact information: name, email address, phone number, company name, job title, and mailing address provided through our quote request forms, contact forms, or direct communication.
  • Business information: product enquiry details, order history, preferred bearing brands, industry sector, and project specifications.
  • Account data: username and password if you register on our platforms (e.g., BearingCloud listings).
  • Communication records: emails, chat messages, phone call records, and meeting notes.

2.2 Information Collected Automatically

  • Device and browser data: IP address, browser type and version, operating system, device type, screen resolution.
  • Usage data: pages visited, time spent on pages, navigation paths, referring URLs, and click patterns.
  • Cookies and similar technologies: session cookies, persistent cookies, and analytics tags (see Section 8).
  • Location data: approximate geographic location derived from IP address.

Under the UAE PDPL, we process your personal data based on one or more of the following legal bases:

  • Consent: where you have given explicit consent (e.g., subscribing to our newsletter or submitting a quote request).
  • Contractual necessity: where processing is necessary for the performance of a contract with you (e.g., fulfilling product orders, providing after-sales support).
  • Legitimate interest: where processing is necessary for our legitimate business interests (e.g., improving our services, preventing fraud), provided it does not override your fundamental rights.
  • Legal obligation: where processing is required to comply with UAE laws, regulations, or court orders.

4. How We Use Your Information

  • Processing and responding to product enquiries and quote requests.
  • Fulfilling orders for bearings & housings, lubrication products, sealing solutions, and ignition system components.
  • Providing technical support and after-sales service.
  • Sending product catalogues, newsletters, and promotional materials (with your consent).
  • Improving our website, products, and customer experience through analytics.
  • Complying with legal, regulatory, and tax obligations in the UAE and GCC jurisdictions.
  • Preventing fraud, security threats, and unauthorized access.
  • Administering our participation in trade exhibitions (e.g., Automechanika Dubai).

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data. We may share your information with:

  • Authorized brand partners: manufacturers such as SKF, Timken, JTEKT/Koyo, NTN, and NSK solely for the purpose of processing orders and warranty claims.
  • Service providers: logistics companies, IT service providers, and payment processors who act on our behalf under strict contractual data protection obligations.
  • Regulatory authorities: UAE government bodies, tax authorities, or courts where required by law.
  • Professional advisors: auditors, lawyers, and insurers where necessary for legal proceedings or compliance.

Where personal data is transferred outside the UAE, we ensure appropriate safeguards are in place as required by Article 22 of the PDPL, including standard contractual clauses or adequacy decisions.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Customer records and transaction data: 7 years from the date of last transaction, in accordance with UAE Commercial Companies Law and tax record-keeping requirements.
  • Quote requests and enquiries: 3 years from the date of the enquiry.
  • Marketing consent records: until consent is withdrawn.
  • Website analytics data: 26 months from the date of collection.
  • Communication records: 5 years in accordance with UAE electronic transaction regulations.

7. Your Rights Under UAE PDPL

Under the UAE Federal Decree-Law No. 45 of 2021, you have the following rights:

  • Right of access: request a copy of the personal data we hold about you.
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure: request deletion of your personal data where it is no longer necessary for the purpose it was collected.
  • Right to restrict processing: request that we limit the processing of your data in certain circumstances.
  • Right to data portability: request your data in a structured, commonly used, machine-readable format.
  • Right to object: object to the processing of your personal data for direct marketing purposes.
  • Right to withdraw consent: withdraw previously given consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at info@smsbearings.com. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

Our website uses the following categories of cookies:

  • Strictly necessary cookies: essential for the website to function (e.g., session management, security tokens). These cannot be disabled.
  • Analytics cookies: help us understand how visitors interact with our website (e.g., Google Analytics). These are activated only with your consent.
  • Marketing cookies: used to deliver relevant advertisements and track campaign effectiveness. These are activated only with your consent.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the website.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted through our website.
  • Access controls limiting data access to authorized personnel on a need-to-know basis.
  • Regular security audits and vulnerability assessments.
  • Secure data storage in compliance with UAE data localization requirements where applicable.
  • Staff training on data protection best practices.

10. Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

Our website may contain links to third-party websites, including brand partner websites, social media platforms, and trade exhibition portals. We are not responsible for the privacy practices of these third-party websites and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:

If you are unsatisfied with our response, you have the right to lodge a complaint with the UAE Data Office established under the PDPL.

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